Coca-Cola has agreed to put traffic-light-style labels on its drinks sold in the U.K. to help tackle the growing obesity crisis.
The move represents a major U-turn by the drinks giant, which makes brands like Coke, Dr Pepper, and Powerade, as it opposed last year's introduction of government-backed "hybrid" nutrition labels.
They use a combination of red, orange, and green colors as well as information on recommended intakes of fat, salt, and sugar to denote how healthy or unhealthy a product is.
"Our U.K. consumers have told us they want a single, consistent front-of-pack labeling scheme across all food and drink products to help them make the right choices for them and their families," said Jon Woods, the firm's general manager for the U.K. and Ireland. The new labels will appear on its products in the first half of next year.
Jane Ellison, the public health minister, praised Coca-Cola for adopting a scheme that, although backed by all the major supermarkets, is still being shunned by Kellogg's, Heinz, Unilever, and others.
Richard Lloyd, executive director of the consumer group Which?, called on other major food and drink producers to follow Coca-Cola's lead and sign up.
This article originally appeared on guardian.co.uk
